Pepsi Cola, Pharmacy Carbonated Soft Drink

Caleb was a young pharmacist who was studying pharmaceutical science in North Carolina, and because of this, he was very familiar with chemical and herbal substances and their properties. A few years after graduation, the young pharmacist established a pharmacy in New Bern, Carolina, and spent his days He spends there until he decided to expand his business and have more customers, turning his pharmacy into a hangout and making more customers visit there. Brad fulfilled his dream by inventing and producing a special non-alcoholic drink and invented which later became one of the most popular drinks in the world.
One of the days of gr. In the summer of 1893, this 26-year-old pharmacist tried to combine a series of juices, spices, and syrups, and finally he was able to invent the desired drink with a unique formula. His new invention was a combination of caffeine, brain extract. Cola plant, vanilla and small amounts of special vegetable oils and a little sugar dissolved in carbonated water, this drink soon became popular and was called "Brad drink". In 1898, Brad added the enzyme "pepsin", which is one of the main enzymes of the stomach cells, to his drink and decided to advertise his non-alcoholic drink with the slogan "energizing, invigorating and helping digestion". From now on, the name of his drink was changed to "Pepsi Cola", which was derived from the name of its two main ingredients. His African-American assistant, James Henry King, was the first person to try this new drink. The new product was welcomed by hundreds of people, and in 1902 Brad transferred the production of new carbonated soft drinks from inside the pharmacy to a small room at the back of his house, and the first sparks of the establishment of the factory started from this room.
Within a year, he was able to sell 7,968 barrels of this new drink, and this success made him think of establishing a company that would exclusively take over the production of his handmade carbonated soft drinks. He was responsible for designing the first commercial logo (sign) for these drinks, and Brad applied for a license from the United States Copyright Office for his trademark, and the Pepsi logo was officially registered in America for the first time in 1903. The first Pepsi company was launched in America.
Brad also opened another pharmacy and expanded his Pepsi business. At first, he did the preparation and sale of new syrups by himself, but gradually he realized that if the drinks are packaged and distributed in bottles, it will be possible for people to consume them at any time and place, so he started looking for marketers. And the investors went, and from then on, the drinks were marketed in six-ounce bottles, and Pepsi's sales increased to 19,848 gallons a year.
Bradham collected part of the profit from his sale and bought a building worth five thousand dollars in 1904 in New Bern and moved all the production equipment and package of drinks there, this was the first official Pepsi factory to be set up in America. Investors who took over the distribution of Pepsi drink, at the beginning and in 1905, there were only two people, and in the following year, it increased to 15 people, and in 1907, this figure reached 40 people. Pepsi Cola drink became so popular that at the end of 1910, more than 24 states in the United States had exclusive agents for the production and distribution of Pepsi Cola, and each agent distributed 100,000 gallons of the drink throughout the United States. It helped Bradham a lot. In 1909, he enlisted the help of Barney Oldfield, a famous rally driver, to expand his business, and the Pepsi Cola Carbonated Soft Drink advertisement was published in newspapers as an invigorating drink that shone in the hands of the famous and powerful racing driver, and Caleb's business made it more prominent.
Pepsi factories once again faced with the sudden support of investors and an unprecedented jump and gained a hundredfold fame. The Pepsi Company was one of the first companies in the United States to switch from horse and sleigh transportation to automobile transportation, which increased the speed of distribution of the beverage and expanded its popularity. In each of the 24 states who represented Pepsi, thousands of bottles of this drink were distributed daily, and Caleb Bradham increased his sales with various and tempting advertising slogans inspired by the characteristics and conditions of consumers.
Pepsi Company was at the top for 17 years, but with the beginning of the First World War and the increase in the price of business activities, Caleb took risky actions and with the fluctuation of sugar prices, after three hard and breathless years, the luck turned away from Caleb and he went bankrupt. , so that in 1921, only 2 active factories were left and finally, Caleb Bradham, who was helpless and disappointed, lost the Pepsi company, and the factory, after being transferred from hand to hand among 5 people and nearly 10 years of unprofitable activity, finally in the year In 1931, during a competition with the Coca-Cola Company, it fell into the hands of Charles Gott, the head of the chocolate factory and chain stores "Loft" and became a successful commercial symbol again.