The revival of Iran’s largest carbonated soft drink company Zamzam reached its peak at the age of 69

It is said that the first person who brought the Carbonated Soft Drink industry to Iran is a person named Mirzai Tony, who went bankrupt after a while, but maybe Mirza never imagined that one day his dream would come true. It was in 1955 that Zamzam started its activity with the establishment of the first carbonated soft drink production company called Zamzam Tehran and with a production line, and now having the most modern distilling unit in the Middle East, a variety of drinks with different flavors from lemonade and cola to It produces buttermilk and mineral water and has been considered one of the most famous companies active in the country's beverage industry for many years.

One of the reasons for the longevity of a brand compared to its competitors is the change and adaptation of products to the conditions of society and the social environment over time. This company was marginalized in the last two decades due to the presence of foreign carbonated drinks in the country, but with the change of the management team in 2018 and the reform of its structure, we are witnessing the return of Zamzam to the carbonated drinks market and the prosperity of this brand.

166% growth in production after four years of stagnation

The sales of Zamzam this year has increased by 166% and its production by 145% compared to the previous four years.

Since 2019, Zamzam has diversified and made its product portfolio more colorful, taking into account the needs of the society and in order to strengthen the quality and quantity of its past products, and was able to increase the company's profit by 116 times by producing sports, energy and gas-free drinks. .

Capture a fifth of the country's market

One of the performance indicators of the food and beverage industry is their share of the country's market. Especially in this industry where many companies are competing, checking the market share is a good benchmark for companies active in this field.

In 2018, the share of Zamzam company in the carbonated drinks market was only 9%, which has increased to 17% in 1402 with the measures taken in the last 4 years. It should be noted that this growth has been achieved when, according to the statistics center, in the last decade, people's interest in carbonated drinks has always been on the decline, and more importantly, some of the activists of the carbonated drinks industry in our country benefit from the support of the world's big brands in cases such as the preparation of essential oils. are; Names that have been actively present in this field for years and do not spare any effort to eliminate their competitors.

It should be noted that this leap has been achieved at the same time as the country's economic recession. The average economic growth of the country in the last 10 years, excluding the years 1401 and 1402, was almost equal to zero percent, and most of the industries, if they did not fall into the abyss of bankruptcy, struggled with severe recession.